3 mistakes people make when starting a soap business
How to Start Selling Homemade Soap
Homemade soaps and other beauty products sell well even in tough economic times. Novelty soaps and soaps with natural ingredients, visual appeal and wonderful scents are purchased as gift items and personal luxuries. Learn how to start selling homemade soap to earn extra money or start a new career.
Make sure you are confident about your homemade soap's quality and look.Soap making takes some practice to get the ingredients and process right. Use the soap yourself and give it as gifts to get some feedback about your soap.
Learn how to make soap if you haven't already started.Various ways to make soap include cold process, hot process, melt and pour kits and glycerin soap making. Experiment with different methods to find the one that is easiest and fastest.
Figure out who your target market is.The type of molds, colors and scents you use in your soap will appeal to different customers. Soaps for kids or parties will appeal to parents or grandparents, soaps with natural ingredients will appeal to earth conscious customers, and soaps that are packaged with other beauty products or in boxes could appeal to corporate gift givers. These are just a few of the possible target customers. Who you sell to will determine where and how to start selling homemade soap.
Design and print business cards, a catalog and brochures.Give them out to customers and mail updated catalogs periodically to get repeat business and referrals.
Sell online.Many web hosting companies offer inexpensive e-commerce sites with templates for easy design. Etsy is a popular site for selling craft products with low fees. There are many online craft malls to sell your products. Find ones that appeal to your target market.
Check your local paper for upcoming craft fairs or local festivals.Find out how to rent a booth and what supplies you'll need to bring. Some festivals will provide a table and canopy.
Get the supplies you need to set up your booth.It may be possible to rent a canopy for outdoor sales; check with local party supply rental companies. You'll need a table, a table cover and a cash box at the minimum. Create a more appealing booth with decorations, ways that show how your soap is used, and displays that put your soaps at eye level.
Team up with other craftspeople who sell related items like beauty products and favors.You'll cover more territory with a larger product.
Work on your sales skills.Soap making is a lot different from soap selling, so it may take some practice to get comfortable with sales. Your soap may sell itself online and at farmers markets, but you'll have to work on being forceful and persuasive to get more aggressive sales. Consider partnering with someone with proven sales skills.
Give away product to be used in bathrooms at local restaurants and businesses.Put the soaps in a small basket or soap dish that has your business card attached.
Ask about placing product in local stores, like gift shops, home stores, boutiques and stores that sell health and beauty products.
QuestionHow can I create swirls in soap?wikiHow ContributorCommunity AnswerLook on YouTube. Their are many videos showing different techniques. Soap Queen's YouTube is a good resource.Thanks!
Video: How To Make Homemade Soap | How To Sell Your Soap
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