Tony Robbins - The Secret To Making Money By Starting A Small Business
This is the secret to starting your own fashion business (hint: it’s not all about Instagram)
These days, fashion start-ups seem to be popping up right left and centre, especially on Instagram thanks to a few fashion influencer endorsements. But while a few likes and trending pieces are great, that’s not always enough to turn it into a lasting, successful business.
So what’s the key? I decided to ask KITRI founder Haeni Kim. You’d be forgiven for thinking that the brand has been around for years, what with it being spotted on countless editors at fashion week, on celebs at events, and with pieces regularly selling out to the point they have a waiting list before being re-stocked.
However, KITRI was only founded a year ago, and to celebrate the milestone, a new pop-up has opened on Brewer Street in London, open until the end of the year…
The brand has been going for just over a year and it’s gone from strength to strength, what’s the secret?
Haeni: It has been an amazing journey for us as a team to receive such a positive reaction! We are trying to do something different, filling a gap in the market for design-driven, quality styles that won’t break the bank.
Making weekly drops of highly curated collection in limited quantity feels right for our current climate and our customers are really responding well to our model. We are having so much fun designing styles that we would like to wear ourselves, that is a little different and I think in the sea of similar looking brands, customers can find something special from us.
What does KITRI stand for?
Haeni: KITRI stands for design-driven, high-quality styles at affordable prices in limited quantity. Classics with a playful twist for confident, creative women.
What made you take the jump?
Haeni: After having worked in both high-end designer and value-driven high street brands, I felt that there still was a huge gap in the market for special items that I was looking for, I was desperate! I asked around my girlfriends, seeking advice on where they go shopping that is not high street or designer and really there wasn’t many cool places that they felt that represented their aesthetic. After doing a lot of research, I decided to bite the bullet and start KITRI to fill that gap.
Video: The Secret to Making Money by starting a small business.
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